What Is a Signature Course and Why Do I Need One?
In this episode, we’re answering a question we get really often:
What is a signature course and why do I need one?
We're explaining the differences between a regular course and a signature course, the benefits and side effects of being known for your course, and the top misconceptions surrounding creating and selling a signature course.
Topics Discussed in this Episode:
Why should I create a signature course? (00:50)
Characteristics of a signature course (04:20)
Having ONE signature course: Launch benefits (17:00)
Common misconceptions (20:00)
Is a signature course evergreen? (23:35)
The benefits of doing less: Defining your signature course (26:40)
Resources Discussed in this Episode:
Essentialism: The Disciplined Pursuit of Less by Greg McKeown