How to Know If Your Idea Is a Course or an Ebook with Abby and Donnie Lawson

In this episode, we’re joined by Abby and Donnie Lawson, owners of, to discuss how they transformed a small personal blog into a full-fledged business, complete with ebooks, webinars, and online courses.

We talk about their best marketing strategies for attracting the right audience, how to launch for the first time, dividing up responsibilities and getting organized, and how to decide which topics become ebooks and which topics become courses. 


Topics Discussed in this Episode: 

  • Introducing Abby and Donnie Lawson (1:25)

  • Making the leap to blogging full-time (4:30)

  • Printables, emails, and coaching: How Abby and Donnie doubled their income in a month (6:50)

  • Managing multiple income streams (8:40)

  • Launching Book Boss (12:35)

  • Pre-sales and increasing price points (20:00)

  • What to do when your first course has 500 students (22:55)

  • Attracting the right audience (25:20)

  • Best marketing strategy: Webinars (28:55)

  • Advice for launching your first course (32:30)

  • Setting a date for your launch (36:45)

  • Is this idea a course or an ebook? (37:35)

  • Tips for writing an ebook (42:30)

  • Abby and Donnie’s struggles (49:00)

  • Predictions for the future (51:20)

Resources Discussed in this Episode: 

  • Abby and Donnie have a free course just for podcast listeners! Sign up for their Build Your Launch List course. Click here to enroll!

  • Check out Abby’s ebook, Building a Framework: The Ultimate Blogging Handbook

  • Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level by Ryan Levesque

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