Posts in Online Business
5 Fail-Proof Strategies for Finding Your Profitable Course Topic and Idea

For the past few years, the majority of my income has come from online courses.

They are literally the perfect product.

  • Scalable
  • Passive
  • Fun to make
  • Premium pricing
  • have an impact
  • help more people

...the list goes on!

After years of being an entrepreneur - running businesses of all kinds (physical products, service businesses, design/architecture, consulting - all of it) - I discovered online courses.

And within months I was making more money with less work than ever before.

I’ve never looked back.

And now online courses are the only thing I’ll spend time building.

Online courses literally ARE my business.

Today, I’m going to show you how to come up with a profitable course topic idea. This really is step 1 in the process of creating and launching a course.

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Episode 041: How To Make Money With Webinars

"How do you make money with webinars?"

When I tell people how webinars have benefited my business, they seem incredulous.

I’m making more in a week than most people make in a month with regular marketing methods.

But all these “numbers” - what do they mean?

I mean, do you have to already have a huge list to make this work? (hint: nope!). How many people can you expect to show up to your webinars?

Today I’m going to break down for you how I used webinars to "pre-launch" a product in about a month. I had an idea, a concept, and I was pre-selling. I was “gauging interest”.

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6 Tips for a Successful Brand Photoshoot with Paige of Studio Bicyclette

I am SO EXCITED to be sharing this guest post with you today from my friend and Course Coven masterminder Paige Boersma from Studio Bicyclette (yes her website is amazing!)

I have been planning for my own brand photos and I always struggle with this, so I asked Paige to share her tips with me and I could NOT keep them to myself! If you're struggling to figure out what the heck your brand is or how to turn "visual ideas" into real-life photos that feel like YOU, read this!

And lucky for you, Paige has a cheatsheet you can download full of ideas for your own photoshoot. I am using this in my shoot coming up!

I'll let Paige take it from here!

 

A brand is more than a set of brand collateral. More than your logo, your colour palette and your website - it is an experience, and your visuals should help communicate that and showcase your brand style no matter what the touchpoint is, immersing your audience within your story and including them on the journey.

And how do we do that? Through a styled brand photoshoot.

There should be visual consistency at every brand touchpoint so that your audience “gets” that it’s your brand because of consistency in the colour palette, the tone, the voice and the visuals, while all tying back to your brand vision and values.  

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4 Marketing Experiments We're Testing to Grow Our Business

In this video we’re talking about 4 new marketing experiments we’re doing to grow our brand and exposure for our business. 

To be honest, we’ve been feeling a little stuck lately.

We had been feeling like we had just been doing more of the same-old, same old: more webinars, more blog posts, more of the same. And doing the same thing over and over brings the same results (great results in our case - our business is killing it. But the “same” month after month). We are ready to do another big push and take it to the next level again. 

We also hit a plateau in the number of new subscribers and readers we were adding every month. Again, we were still adding thousands of subscribers - but it was the same “rate of growth” as the month before. 

So it’s time for a change. Time to take new risks and do some experiments.

Our goal is to honestly just connect better with our audience (Experiment #1 and #4 are all about this one goal), and then grow that audience far beyond what it is now. We have a message that more people need to hear, and we’re doing everything we can to get it out there. 

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[VIDEO] The Find Your Niche Formula: How to Choose a Unique Niche That Makes Money and Makes Competition Irrelevant

Picking a niche can feel overwhelming.

Is it too broad?

Is it too narrow?

These are tough, but great, questions to ask yourself.

One of our students recently asked us this question:

“Should I niche down my online business idea, How do I pick a niche for my online business? Is it too broad, too narrow?”

To answer this question best, we decided to jump on camera and get into the nitty gritty details of niching your business.

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Before and After: How 6 Course Creators Redesigned Their Websites for More Email Subscribers and Sales

“I don’t have a blog, can I still create a course or product?”

“I hate my website! It’s impossible to use. I can’t even edit it myself!”

“I want to start my online business, but step 1 is having a website and I literally have no tech skills and no idea where to start.”

For the past year, our readers and students have been telling us about their website struggles.

And we’ve been listening :)

So for a year, we tested and tweaked and optimized.

We studied what makes a website that converts.

Not a website that was “pretty” or “cool” - but one that actually converted MORE email subscribers and made more sales on autopilot.

How could we create the perfectly organized, optimized website just for course creators and infopreneurs like us? What would that look like?

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Why we switched to Teachable to Host and Sell Online Courses (And 6 Reasons Why You Should Too)

Last August, I made the switch to Teachable for hosting and selling all of my online courses (which are my entire business!).

To be honest, I hesitated to “make the switch” for a long time before we did it.

See, when I first started creating and selling courses years and years ago, a lot of the technology that we rely on today did not even exist.

(This is why I am constantly telling you that you are SO lucky to have these software resources at your disposal that are both easy to use and amazingly robust. I’m not bullshitting when I say that NOW is the best time to create an online course.)

So when I first started selling courses, I had VERY limited options.

I chose the cheapest path. I set up email courses, connected everything with a $10/month payment gateway, and manually did EVERYTHING.

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Course Launch Collateral: All The Things You'll Make For Your Launch

It’s no secret there are about 1,000 moving parts to think about when you go to launch your first or next course.

  • There’s the tech stuff - setting up all the carts, pricing packages, upsells, and autoresponders.
  • There’s the course site - setting up the modules and lessons, uploading the content and videos, and organizing everything in a logical way.
  • There’s the sales pages, graphic design, branding, and everything “visual” you need to create.

And probably about 300 other things I’m forgetting at this moment :)

(Which is why we have an entire Course Launch Template and Process in Asana for my company, which is included for you to use and replicate in Launch Your Signature Course™).

But the thing I’m going to be focusing on today is what I call my “Course Launch Collateral”, and it’s all the content that I have to create and identify/name for our launches.

This is my “essential” launch content - things like the launch emails, the webinar content, the blog posts and more.

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HOW TO BUILD AN EMPIRE WITHOUT ADS (AND WHAT TO SPEND YOUR TIME & MONEY ON INSTEAD)

The other day I did a webinar where someone asked me if I had used ads to build my business, get people to my landing pages, and register for my webinars.

I laughed, because I honestly don’t know the first thing about ads!

People in the comments and chat started saying how amazing that was...how we should never use ads because it was a HUGE feat!

Meanwhile I’m over here feeling super behind the times and stressing because we haven’t “tapped into” any paid advertising sources yet (no Facebook, no Twitter, nothing).

And then another friend on Periscope said to me in a comment:

I want to learn from you because you have actual hacks and strategies that I can implement without spending a lot on ads, but you still get huge results. Everyone else just seems to keep saying “just spend more on ads! Do fb ads! spend $xxxxx on ads!”.

Then the other day, I got an email from a reader interested in Your First 1K, but who said they weren’t sure I’d be able to help them since their niche is “banned” and not allowed to have ads on Twitter or Facebook (nothing dirty, just a finance-advice niche).

I was so surprised they assumed I focused on ad strategies, when EVERYTHING I teach in Your First 1K is organic, relationship-based, and totally free traffic and list building strategies.

I wanted to clear that up and also give my reasoning, since so many people seem shocked and curious about this topic when I mention it!

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