I am seriously so excited for this guide, and I know it will open your eyes to what is possible for you with creating and selling your own digital products!
Let's face it: creating and selling online courses is amazing (obviously I'm a big fan!), but there are tons of other kinds of digital products you can create too. Creating a course is no small task. It can take weeks to put together!
But there are other types of digital products, like we'll be showing you in this guide, that only take a few hours to put together!
They are quick to create, simple to deliver, and something anyone with a few basic skills can get up for sale with some affordable tech and tools.Read More
In this episode, we’re talking with Zach Spuckler who is the founder of Heart, Soul & Hustle. If you’re wondering what it’s like to have a super successful launch, a “failed” launch, or want to learn more about challenges, Zach is going to cover it all. He provides a super unique perspective to the definition of what online business can look like!Read More
In this episode, we’re not only talking about the importance of building relationships, but how. There are so many benefits to a relationship based business, and we’re going through a four week process to help you get started!Read More
In this video we’re talking about 4 new marketing experiments we’re doing to grow our brand and exposure for our business.
To be honest, we’ve been feeling a little stuck lately.
We had been feeling like we had just been doing more of the same-old, same old: more webinars, more blog posts, more of the same. And doing the same thing over and over brings the same results (great results in our case - our business is killing it. But the “same” month after month). We are ready to do another big push and take it to the next level again.
We also hit a plateau in the number of new subscribers and readers we were adding every month. Again, we were still adding thousands of subscribers - but it was the same “rate of growth” as the month before.
So it’s time for a change. Time to take new risks and do some experiments.
Our goal is to honestly just connect better with our audience (Experiment #1 and #4 are all about this one goal), and then grow that audience far beyond what it is now. We have a message that more people need to hear, and we’re doing everything we can to get it out there.Read More
Picking a niche can feel overwhelming.
Is it too broad?
Is it too narrow?
These are tough, but great, questions to ask yourself.
One of our students recently asked us this question:
“Should I niche down my online business idea, How do I pick a niche for my online business? Is it too broad, too narrow?”
To answer this question best, we decided to jump on camera and get into the nitty gritty details of niching your business.Read More
In the Fall of 2015, we switched all of our email marketing over to “ConvertKit”.
It’s been one of the best investments we’ve ever made, and our decision to choose ConvertKit over any other email system has helped us grow immensely (and saved our sanity).
Since then, we’ve received so many questions from people asking us why we made the switch, what was involved with moving our lists over to a new platform, and what our experience has been with ConvertKit since then.
So today I’m showing you behind the scenes of our business into the platform we use to send all of our emails, build and run our funnels, and more.
This article goes in depth into what you need to consider when choosing a technology or system to use in your own business, why we had to get off of MailChimp ASAP, and why we chose ConvertKit (as well as how we use it in our own business, with examples).Read More
Kelsey Baldwin is the graphic designer, Etsy seller, and infopreneur behind Paper & Oats.
She is a student in my Your First 1K course (which you can find here).
A few months ago, Kelsey sent me this email:
"Your First 1K was a huge game changer for me, it helped me to actually be strategic about my email list which resulted in it growing from around 400 when I started the course to nearly 2,000 six months later.
Your First 1K also kick started the creation of my first online course, The InDesign Field Guide, which earned $20,000 in it's first launch (just 6 months after starting Your First 1K.
In Your First 1K, I also got to know 2 other designers who had been acquaintances before, and we've now formed a mastermind group where we chat daily about our current projects, get feedback + advice about our businesses, and we even met up for a retreat this year and had a blast planning + scheming for the new year. Our mastermind has been an incredible benefit to all of us, and it all started in Your First 1K.Your course was a great foundation for me to learn about strategic list building and product creation in an easy-to-follow format that I could apply to my business right away. The Slack group is so great. Thanks for all the work you put into it, it's been a fabulous resource for me, and many others."
I was like, girl we need to tell your story!
Kelsey has generously allowed us to ask her all about her business, her launch, and what she's going to do next with what she's learned in Your First 1K (her second course, Etsy on Autopilot!).Read More
The other day I did a webinar where someone asked me if I had used ads to build my business, get people to my landing pages, and register for my webinars.
I laughed, because I honestly don’t know the first thing about ads!
People in the comments and chat started saying how amazing that was...how we should never use ads because it was a HUGE feat!
Meanwhile I’m over here feeling super behind the times and stressing because we haven’t “tapped into” any paid advertising sources yet (no Facebook, no Twitter, nothing).
And then another friend on Periscope said to me in a comment:
“I want to learn from you because you have actual hacks and strategies that I can implement without spending a lot on ads, but you still get huge results. Everyone else just seems to keep saying “just spend more on ads! Do fb ads! spend $xxxxx on ads!”.
Then the other day, I got an email from a reader interested in Your First 1K, but who said they weren’t sure I’d be able to help them since their niche is “banned” and not allowed to have ads on Twitter or Facebook (nothing dirty, just a finance-advice niche).
I was so surprised they assumed I focused on ad strategies, when EVERYTHING I teach in Your First 1K is organic, relationship-based, and totally free traffic and list building strategies.
I wanted to clear that up and also give my reasoning, since so many people seem shocked and curious about this topic when I mention it!Read More