Posts in Online Business Tips
The Your First 1K® Ultimate Guide To Digital Product Ideas

I am seriously so excited for this guide, and I know it will open your eyes to what is possible for you with creating and selling your own digital products!

Let's face it: creating and selling online courses is amazing (obviously I'm a big fan!), but there are tons of other kinds of digital products you can create too. Creating a course is no small task. It can take weeks to put together!

But there are other types of digital products, like we'll be showing you in this guide, that only take a few hours to put together!

Read the guide right now for 7 unique digital product ideas >>>

They are quick to create, simple to deliver, and something anyone with a few basic skills can get up for sale with some affordable tech and tools.

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[VIDEO] The Find Your Niche Formula: How to Choose a Unique Niche That Makes Money and Makes Competition Irrelevant

Picking a niche can feel overwhelming.

Is it too broad?

Is it too narrow?

These are tough, but great, questions to ask yourself.

One of our students recently asked us this question:

“Should I niche down my online business idea, How do I pick a niche for my online business? Is it too broad, too narrow?”

To answer this question best, we decided to jump on camera and get into the nitty gritty details of niching your business.

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Why we switched to Teachable to Host and Sell Online Courses (And 6 Reasons Why You Should Too)

Last August, I made the switch to Teachable for hosting and selling all of my online courses (which are my entire business!).

To be honest, I hesitated to “make the switch” for a long time before we did it.

See, when I first started creating and selling courses years and years ago, a lot of the technology that we rely on today did not even exist.

(This is why I am constantly telling you that you are SO lucky to have these software resources at your disposal that are both easy to use and amazingly robust. I’m not bullshitting when I say that NOW is the best time to create an online course.)

So when I first started selling courses, I had VERY limited options.

I chose the cheapest path. I set up email courses, connected everything with a $10/month payment gateway, and manually did EVERYTHING.

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15 PROVEN, PROFITABLE COURSE TOPICS IN FRINGE, WEIRD NICHES YOU’VE NEVER HEARD OF

Guys. There’s one thing that drives me absolutely nuts about running this online business teaching online business.

People assume that only people who sell marketing advice can make real money. People literally tell me “you have it easy, you sell business training. I could never do that in my niche! I talk about saving money/quilting/holistic herbalism/whatever”.

It’s the great big internet marketing lie: that success is only for people selling “make money online!” courses and programs.

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Course Launch Collateral: All The Things You'll Make For Your Launch

It’s no secret there are about 1,000 moving parts to think about when you go to launch your first or next course.

  • There’s the tech stuff - setting up all the carts, pricing packages, upsells, and autoresponders.
  • There’s the course site - setting up the modules and lessons, uploading the content and videos, and organizing everything in a logical way.
  • There’s the sales pages, graphic design, branding, and everything “visual” you need to create.

And probably about 300 other things I’m forgetting at this moment :)

(Which is why we have an entire Course Launch Template and Process in Asana for my company, which is included for you to use and replicate in Launch Your Signature Course™).

But the thing I’m going to be focusing on today is what I call my “Course Launch Collateral”, and it’s all the content that I have to create and identify/name for our launches.

This is my “essential” launch content - things like the launch emails, the webinar content, the blog posts and more.

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How To Build An Empire Without Ads (And What To Spend Your Time & Money On Instead)

The other day I did a webinar where someone asked me if I had used ads to build my business, get people to my landing pages, and register for my webinars.

I laughed, because I honestly don’t know the first thing about ads!

People in the comments and chat started saying how amazing that was...how we should never use ads because it was a HUGE feat!

Meanwhile I’m over here feeling super behind the times and stressing because we haven’t “tapped into” any paid advertising sources yet (no Facebook, no Twitter, nothing).

And then another friend on Periscope said to me in a comment:

I want to learn from you because you have actual hacks and strategies that I can implement without spending a lot on ads, but you still get huge results. Everyone else just seems to keep saying “just spend more on ads! Do fb ads! spend $xxxxx on ads!”.

Then the other day, I got an email from a reader interested in Your First 1K, but who said they weren’t sure I’d be able to help them since their niche is “banned” and not allowed to have ads on Twitter or Facebook (nothing dirty, just a finance-advice niche).

I was so surprised they assumed I focused on ad strategies, when EVERYTHING I teach in Your First 1K is organic, relationship-based, and totally free traffic and list building strategies.

I wanted to clear that up and also give my reasoning, since so many people seem shocked and curious about this topic when I mention it!

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The 7 Tech Systems You Need to Launch Your Signature Course

Whenever we get to talking about creating and launching online courses, the question inevitably comes up.

“But isn’t the tech stuff going to be hard?”

“Can you still create a course if you’re not tech savvy?”

 

Here’s my thought: if you’re here now reading this on the Internet, you are tech savvy enough to create and launch a successful online course. You do not need to know how to code, how to program, how to build websites, or any of that.

Today, I’m breaking down step by step the tech you need in order to launch a successful course.

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