Posts tagged launch sequence
Course Launch Collateral: All The Things You'll Make For Your Launch

It’s no secret there are about 1,000 moving parts to think about when you go to launch your first or next course.

  • There’s the tech stuff - setting up all the carts, pricing packages, upsells, and autoresponders.
  • There’s the course site - setting up the modules and lessons, uploading the content and videos, and organizing everything in a logical way.
  • There’s the sales pages, graphic design, branding, and everything “visual” you need to create.

And probably about 300 other things I’m forgetting at this moment :)

(Which is why we have an entire Course Launch Template and Process in Asana for my company, which is included for you to use and replicate in Launch Your Signature Course™).

But the thing I’m going to be focusing on today is what I call my “Course Launch Collateral”, and it’s all the content that I have to create and identify/name for our launches.

This is my “essential” launch content - things like the launch emails, the webinar content, the blog posts and more.

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