I have been planning for my own brand photos and I always struggle with this, so I asked Paige to share her tips with me and I could NOT keep them to myself! If you're struggling to figure out what the heck your brand is or how to turn "visual ideas" into real-life photos that feel like YOU, read this!
And lucky for you, Paige has a cheatsheet you can download full of ideas for your own photoshoot. I am using this in my shoot coming up!
I'll let Paige take it from here!
A brand is more than a set of brand collateral. More than your logo, your colour palette and your website - it is an experience, and your visuals should help communicate that and showcase your brand style no matter what the touchpoint is, immersing your audience within your story and including them on the journey.
And how do we do that? Through a styled brand photoshoot.
There should be visual consistency at every brand touchpoint so that your audience “gets” that it’s your brand because of consistency in the colour palette, the tone, the voice and the visuals, while all tying back to your brand vision and values.Read More