Posts in List-Building
12 Myths About Creating and Launching Courses That I’ve Found to be Total Garbage

Today is one of my favorite days.

Because today we get to...take out the trash!

That’s right - we’re talking about all the garbage lies that people tell about building and selling online courses.

I can’t tell you how often I hear people giving advice online that I just want to scream “wait! no! Don’t listen to that - it’s just not true! I’m proof that you can do it despite the challenges!”

I know that those people are just speaking from experience, and I don't blame them for that.

But I do have an issue with people listening to other people’s stories and thinking to themselves, “oh well that person said I need to spend $5k on ads to launch, and I can’t do that, so I guess I can’t launch a course."

Or...

“Well so and so says that you need to hire a developer if you want a nice course website, I guess now isn’t a good time”. Etc, etc.

And that’s what pisses me off - that listening to this outdated or just outright wrong advice is stopping YOU from building and launching your course.

That’s where I draw the line.

So today I’m clearing up a lot of these myths. I’m telling you REAL examples of people who have defied these common myths to show you just how untrue they really are.

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The 7 Tech Systems You Need to Launch Your Signature Course

Whenever we get to talking about creating and launching online courses, the question inevitably comes up.

“But isn’t the tech stuff going to be hard?”

“Can you still create a course if you’re not tech savvy?”

 

Here’s my thought: if you’re here now reading this on the Internet, you are tech savvy enough to create and launch a successful online course. You do not need to know how to code, how to program, how to build websites, or any of that.

Today, I’m breaking down step by step the tech you need in order to launch a successful course.

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How to Create Digital Freebies for Your Blog Readers

If you have been reading my blog or have gone through my free email course Build a Profitable Blog, you already know how important it is to be creating bonus content for all of your blog posts. We call those bonus downloads content upgrades, and they help you build your list (and make your readers happy!).

I've written before about how I design and create my PDF downloads and mini-eBooks in Pages, an application for Mac users. But I have gotten many questions about how you can create these gorgeous PDFs and downloads as a PC user as well.

So I called in my good friend Alisha to share with you how to create awesome PDFs and digital downloads for your readers. I'll let her take it over from here!

Running a successful blog isn’t always about you as much as we like to think that it is.

Our sole purpose here is to deliver amazing content to our audience & give them helpful resources that they can use in their journey.

This is what will make them come back for more, tell all of their friends how amazing you are AND make them trust you enough to buy your products & services.

I’m a creative & learn better when I can actually write out what I have learned.

 

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How to Guest Blog Like a Boss

Don’t just pitch a guest post - BE A CASE STUDY

I get a ton of questions about guest posting. I talk about guest posting as an incredibly powerful list-building and blog growth strategy, but lots of new bloggers want to know how to actually get started with these audience and list-building gigs. 

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16 Badass Strategies for Growing Your Email List

Email marketing is a huge topic (hence my epic course about it). Growing your list, getting subscribers, making them feel awesome and then figuring out how to sell your own stuff to them - it’s taken me years of trial and error and experimentation to get it all down. 

The good news is that there are so many awesome little ways that you can begin growing your email list, starting today.

You don’t have to create a huge opt-in freebie, or an email course, or write a million guest posts just to get started.

As creators and makers and doers, we often forget to make the time to market ourselves. These powerful hacks can be implemented in less than an hour and return big results. 


When it comes down to it, your email list = your business.

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The Ultimate Guide to Creating, Selling, and Marketing Your Own eBooks and Digital Products

Daisy contacted me because she had a bunch of questions about the nuts and bolts and “how to” associated with creating and launching your first digital product. Last week I had a great call with Daisy about creating your first digital product. We talked about pricing, how to deliver the file and collect payment, marketing, and more. 

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How To Grow Your Email List With Content Upgrades

We all know email is important - it's how we connect with our readers, launch our products, and ultimately make sales! But growing your email list from scratch, when your blog is brand-new or just launched, can be a slow, slow process. But it doesn't have to be.

I went from <50 to 600 email subscribers in one month - and I want to share with you how you can do that too. 

It’s a really effective method for turning readers on your blog and other people’s blogs into email subscribers. 

When I first read about this concept, I wasn’t sure it would really work. It’s also a bit of extra work for the blogger - and I wasn’t sure if it would have a good enough ROI for the extra time it takes to implement. 

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