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Create An "Evergreen Engine®" Funnel To Enroll Course Students Year-Round Without The Launch Rollercoaster
Watch the training below before it expires!
*PLEASE NOTE: The video below is so good that I don't even have to remove the tracking controls to get you to watch the whole thing ;)
Evergreen Engines®
Create, Validate, Launch + Evergreen Your Premium Signature Course in 8 Weeks
Starting from scratch or scaling to 7-figures, we've got you covered.
The strategies for validating, pre-selling, launching and going evergreen with your signature online course are timeless and have scaled with us from the very beginning up to the million dollar mark and beyond! Whether you're starting or scaling up, Evergreen Engines® is the key to more enrollments year-round.
Craft A High-Converting Webinar, Sales Page & Email Sequence
Using the proven templates, training and scripts, you'll create the 3 most powerful sales assets every course business needs (a webinar, an email sequence, and a sales page!). These assets will serve you for years to come and are the foundation of your evergreen funnel.
Pre-sell & Validate Your Course Before Creating Content
Every successful course creator knows that the secret to thriving course business is learning how to pre-sell and validate your course idea before you've created the content. We give you the simplest strategy to pre-selling your course with confidence.
Build a World-Class Student Experience and Curriculum
Apply the core principles such as "80/20", "Be The Shortcut", and "Do Dates" to create a powerful online course curriculum that your students love and you enjoy creating. It's not about having the most modules, it's about creating the shortest path to success.
Scale Your Enrollments on Evergreen
You've validated your course and sales assets, now it's time to put everything on evergreen so you can enjoy those "Ding! You got a sale!" notifications on your phone. There's no feeling quite like it, when you start making sales in your sleep!
Let’s hop off the revenue rollercoaster and ditch the monthly live launches.
Stuck on the launch roller coaster, living in feast and famine mode, with no way to bring in course sales when you're not promoting live?
It’s time to hop off the live launch roller coaster with an evergreen enrollment engine for year-round revenue.
It's absolutely essential that you create true sustainability and consistency in your online course business.
Stop stressin' and go evergreen.
"DING! You just made a sale"
...While you were watching a movie with the kids
...While you were at the farmers market
...While you were hiking totally off the grid
...While you were out to lunch on a Tuesday
...While you were dealing with some life sh*t (it happens, right?)
...And yes, even while you were sleeping!
There's nothing better than those little "cha-ching" sale notifications popping up on your phone while you're living your life, serving people all over the world, and doing what you love.
The simplest path to evergreen: build the sales systems for consistent, year-round revenue from your online course.
If you want to break free of the launch hamster wheel and build effective evergreen systems to sell your courses all the time...Evergreen Engines® is exactly what you've been looking for.
Finally - a simple way to build an evergreen funnel that's actually enjoyable for your customers!
Strategic Simplicity
Finally, you can get EVERYTHING you need to build your evergreen course business, in one place. Master the entire ecosystem of evergreen funnels and webinars to grow your business without constant live launching, 1:1 clients, or a huge team! No need to piece everything together on your own, just follow our framework for sustainable sales.
You are done trading hours for dollars, capping your income with 1:1 client work, and living with that feeling that you are meant to impact so many more people.
Because today is the day you decide that you are building an Online Course Ecosystem that is designed to perfectly suit your personality, your strengths, your income goals and your lifestyle.
What's so different about our Enjoyable Evergreen Experience Framework?
Say good-bye to expensive, complicated funnel systems that make your customers walk away feeling frustrated... and instead delight them every step of the way
An Evergreen Funnel framework that takes into account what real humans living their real lives want: a sales process that's enjoyable and informative for your customers, without the gimmicks.
This process has been rigorously tested with hundreds of my clients. The result? A simple, kind, human, effective way to sell your course year-round and help your customers exactly when they need it most.
Deliver your online course to your customers exactly when they need it most.
In Evergreen Engines®, I'll teach you my "E3 Framework" for creating an "Enjoyable Evergreen Experience".
This framework is totally different than anything else out there: it's all about creating an evergreen experience for your customers that they actually enjoy and get value from!
You'll get all the tools, the strategies, and the support you need to build your own evergreen funnel in Evergreen Engines®!
What do you want your business to look like?
- Confidently charging a premium price for your signature course and feeling crystal clear on the value
- Host a live masterclass to share your teaching with people, and they'd line up to enroll in your courses
- Launch that course idea that's been sitting in your notes app for months, and turn your curriculum into currency (turn that brain of yours into solid gold!)
- Invite people to join your courses with confidence, because you know it changes lives and your students get amazing results
- Stop relying on endless 10-day live launches as your only revenue source, and start enrolling on evergreen 24/7 for those "sales in your sleep" notifications
- Focus on your vision, CEO-level creative pursuits, your personal life and wellbeing.
You wish someone would just take you by the hand and guide you through each step in order.
You need the training, tools, templates from someone who has done this with hundreds of clients over years and years...
Oh hi ... that's me! I’m Mariah, and I'm here to help you build a thriving, consistently profitable course business without the feast and famine or the hustle.
It can seem like there are a lot of moving parts to an evergreen online course business model.
Webinars, pricing, emails, evergreen funnels, and oh yeah… actually delivering your course to your students! It’s a lot to wrap your head around, but there’s no reason for it to be so complicated.
And definitely no reason to do it alone.
“I wanted to say how grateful I am! I turned my investment with you into $2 MILLION in course sales and it’s been a life changer. I remember right at the end of the program I posted a photo of a dream house in the group, a few months later we got the exact house I had posted all thanks to a whole lotta course sales! When I tell my husband about investments he’s usually a little skeptical but when I said I wanted to invest with you he was like “DO IT”! Just wanted to say thank you!”
PAIGE BRUNTON
"My first 7-figure year. Total revenue: $1,056,927. Profit margin: 52%. Ad spend: 0%. No ads. No sales team. THANK YOU, MARIAH.”
MAYA ELIOUS
“We are not even in the middle of the year and my business already made half of a million in revenue (whaattt?!) I have to admit that I just don’t realize what is happening right now. The best investment EVER!”
ANNELISE HARRIS
Evergreen Engines® is more than just a single strategy.
It's an entire, holistic model for an evergreen online course business that thrives month after month, year after year. We'll show you step by step how to create an in-demand online course, sell it with a simple webinar and email sales process, and then put the whole thing on evergreen for sales year-round.
Step 1: Validate Your Course and Funnel with a Webinar Launch
Do market research using our "Copy Stalking" process to come up with a compelling course name, positioning, and concept.
Create a high-converting signature webinar, sales emails and enrollment pages so you can get set up quickly (templates included!). Using our revolutionary "Rapid Validation System", you will pre-sell your course to bring in an influx of students using your new sales assets in just a few weeks.
Step 2: Create Your Signature Online Course
Your signature course is an asset that you will sell for years to come! A signature self-study course is usually priced between $200-$3,000 (we'll show you how to price and position your course).
Apply the core principles such as "80/20", "Be The Shortcut", and "Do Dates" to create a powerful online course curriculum that your students love and you enjoy creating. Create a course that your students rave about and gets results without overwhelm.
Step 3: Build Your Evergreen Engines® Automated Webinar Funnel
Turn the powerful sales assets you’ve created into a system for year-round enrollments so people can join every day.
Get your course ready for evergreen enrollments, so you’re never turning away a student who is ready to join now!
Take your webinar, sales page, emails, and that “magic dust” and turn it into an evergreen funnel with automations and super simple tech.
We’ve helped hundreds of our clients escape the feast or famine, generate consistent sales, and make more money doing work they love.
We've developed the simplest path to going evergreen with your course and building the year-round sales systems for consistent revenue.
- You’ve been thinking about going evergreen with your online course for months or even years, but have struggled to put all the pieces together in a simple way.
- You are maxed out with clients, 1:1 coaching, freelancing, or providing services and know you need a scalable income stream to break free of your current plateau.
- You don't have the systems to scale your impact and revenue, which is currently causing you to cap clients and close enrollments between launches (oh no!)
- You want a premium, signature course business - with minimal overhead, designed around YOUR lifestyle and your unique personality, but you keep putting it off to finish “just one more client project” or "one more launch" (even though you know deep down, the only way to break out of that vicious cycle is to create an evergreen enrollment engine, aka funnel, for your products and programs.)
It's time to build a thriving, sustainable ecosystem of Evergreen Engines® that grows month after month, year after year!
“I grew my course sales from $28,000 to $91,500, which is more than I ever made in my corporate career. I now have more time to spend with my family. I'm making 3X more now than I did before joining. I could go on and on about how grateful I am that I found this program, but I'll sum it up by saying thank you to Team Mariah Coz for changing my life.”
DESIREE BOOKER
“I promote my evergreen webinar organically which got me to a million dollars the last 12 months, even with a maternity leave and no paid ads. Then, this year since January I have had consistent $50k-$70k months WITHOUT launching and while working a lot less, which has blown my mind! I have run everything pretty lean so far, and I work 20-30 hours a week while raising 4 young kiddos.”
MORGAN RAPP
“I have all the tools to grow my business as big and evergreen as I want to and I finally have the freedom to run my business my way."
ARI HALE
"By the end of the year, I will have surpassed half a million dollars in revenue. Just me and a part-time assistant, and one evergreen course. My mind is blown. My attitude around money has changed so much since working with Mariah. This is the least stressed out and the most fun I've ever had in my business, and I would never have believed these numbers were anywhere close to realistic."
MARIE POULIN
Your best customers do NOT want to wait 6 months for your next launch.
Stop turning away perfect-fit course students because you don’t have a way to enroll on evergreen!
Some of your best customers and students do not need to go through days or weeks of free content from you to be ready to buy something!
Your dream clients literally just want to buy the solution to their problem immediately when they see it. Think about it: people opting in for your free webinar or opt-in download need something in that moment.
Your job is to give them that solution without barriers and without forcing them to jump through hoops.
Don’t make them wait!
Bottom line, you're not serving your customers if you don't give them the option to buy your product and program when they actually need it most.
Break out of the exhausting launch cycle.
Building an evergreen-first business isn't just great for your clients and students, increasing their motivation and sense of community. It also helps you break out of the stressful, exhausting, feast-and-famine live-launch cycle. The health and sustainability of your business depends on you making evergreen a priority.
Having an evergreen engine in place (aka an evergreen funnel for your course!) is the difference between a “real” business that makes money every month consistently, and a “string of promotions that you hope work”.
You can build a business designed around YOU. Create a system that gives you the freedom to step away when you want or need to take a break - without breaking you business!
- You wake up and see an email from another student who tells you that your course completely changed their life, thanking you for making your work available online!
- You feel so light and spacious looking at your calendar for the week - you know you’re going to provide massive value in your course group, and have plenty of time to rest and chill the rest of the week!
- You do a little happy dance when you get that “ding” on your phone: another client has joined your course overnight!
- You get to take a few weeks off with your family over the summer without worrying about your revenue dropping, because your Evergreen Engines® are humming along all the time.
- You finally feel that true fulfillment from your work, knowing you are impacting people all over the world at scale (even though you work from home in your PJs!)
What would it mean for you to...
...add a new revenue stream without needing to add more calls and 1:1 clients to your calendar?
...double your course business without doubling the number of launches you host per year, by adding an evergreen funnel to bring in students between live promos?
...to enroll clients in your courses year-round on evergreen without the exhausting live-launch roller coaster?
...teach and serve hundreds of students at scale, without the delivery bottlenecks of services or 1:1 holding you back?
Evergreen Engines® is designed to make implementation simple.
We give you templates, tutorials, scripts, and tools so you're not starting from scratch.
We combine world-class training, tools and templates to make sure you have everything you need to build your simple & sophisticated evergreen course business.
We provide fill-in-the-blank templates for email sequences, webinar slides, sales pages, evergreen webinar funnels — it’s all in here. The tools, templates, and strategies in this program will save you hundreds of hours and tens of thousands of dollars in wasted time and money.
The result is that you have everything you need to create a consistently profitable online course business that allows you to serve your students and teach what you love.
ELEMENTS
Build the core assets that will become the foundation of your sales systems: the sales page, webinar presentation, email sequences, and more. Infuse your own creativity into our templates.
ENROLL
Host a live enrollment event (such as a webinar) to get an initial influx of clients into your course and test your sales assets. This is a pre-sale of your new course, or a relaunch of your newly upgraded course.
EVERGREEN
Take all of the assets that you’ve created and tested live, and put them into an Evergreen Engines® funnel with the help of simple systems and automations. This won't take long because you’ve already created the elements!
The 8-Week Action Plan to a thriving evergreen course business
Each client’s path to success looks a little different, but most of our clients can (re)launch their course in just 4-6 weeks, and be on evergreen within 8 weeks flat!
The 8-week Action Plan is just the beginning. From there, you can implement advanced strategies for optimizing the revenue from your funnel.
You can absolutely go through this process faster (many have done it in 4 weeks or less), but you don’t need to rush as you have plenty of time to do it at your own pace.
Getting Started With Evergreen Courses
- Your Evergreen Engines® Action Plan: download your project plan, checklists, daily calendar, and one sheet to stay on track
- Everything You Need to Know About How To Build a 6 to 7-figure Course Business
- If you do not have a course yet: How to use the Rapid Validation process to pre-sell your course and validate your course idea
- If you already have a proven course: How to use the Rapid Validation process to test your new sales funnel assets and for a cash infusion before going evergreen
Week 1: Design Your Profitable Online Course
- Money-making market research using our proprietary CopyStalking method
- Nail down your irresistible course idea, positioning, promise, pricing, container and offer details
- If you already have a course, assess what needs to be upgraded, expanded, simplified or streamlined in your offer design to make it scalable and ready for the next level - raise your prices, upgrade how you position your offer, and make tweaks to your current delivery
Week 2: Build Your Signature Webinar
- Craft a signature webinar that converts like crazy by using our proven structure and strategy (even if you already have a webinar you’ve done before, you’ll want to re-do it once you see ours!)
- Includes slide-by-slide walkthroughs, templates, examples, strategy breakdown and more
- How to provide tons of value in your free webinar without over-teaching (which is costing you sales!)
- Build your webinar slides is simple and fast when you use our templates and scripts
Week 3: Build Your Webinar Sales Pages & Workflows
- Craft a high converting webinar registration page, replay/sales page, and checkout pages
- Includes successful examples, step by step walkthroughs and flow charts to keep you organized
- Set up the simple tech for your live webinar and for enrolling new students
Week 4: Create Your Promo Email Sequence & Social Media Posts
- Write a powerful, story-based email sequence that drives people to register for your webinar and your course in droves using our proven templates
- Create scroll-stopping social media content that inspires people to register for your webinar and buy your course
- Includes all the content templates and topic ideas you need to promote your webinar and course with confidence
Week 5: Promote Your Live Webinar
- Confidently promote your live webinar with your emails, social posts and content
- Day by day calendar, action items, and checklists so you know exactly what to do, send, post and publish when
- Drive excited, qualified leads to your webinar who are ready to buy
Week 6: Deliver Your Webinar & Make Sales!
- Have a blast on your live webinar knowing you are providing tons of value and making sales!
- Send your expertly crafted emails and social posts announcing your course open enrollment
- Use this opportunity to test your new messaging, positioning, webinar assets and emails before automating everything on evergreen (and we love a cash infusion!)
- Day by day calendar, action items, and checklists so you know exactly what to do, send, post and publish when
Week 7: Create & Deliver Your (Upgraded) Course Content
- If you don’t have a course yet: Congrats! It’s time to start delivering your course content week-by-week this first time as you create it
- If you already have a proven course: use this as an opportunity to publish any course updates or deliver new bonuses and modules
- Includes step by step training on how to create course content without overwhelming you or your students, and how to create a course that actually gets results
Week 8: Build Your Evergreen Funnel
- Overcome limiting beliefs you might be holding onto about work, money and being “busy” so you can feel totally equipped to start receiving abundance without the mindset drama
- Checklists and training on how to update your webinar, emails, and sales pages to be optimized to perform on evergreen
- Step by step walkthroughs and breakdowns of the profitable automated webinar funnel flow and how to set it all up quickly
Your Next Steps: Scale Your Evergreen Course Business
- Optimize your website, social media profiles, and content creation for driving ongoing evergreen traffic to your funnel
- How to promote your funnel publicly and attract leads into your free webinar every day
- Track the success of your funnel and make adjustments with the metrics and KPI tracking tools
- Add on optional advanced strategies to increase revenue
The Template Vault: never get stuck staring at a blank page.
Infuse your own creativity into our tried and true templates for everything you’ll create such as webinar slides, sales pages, email sequences, and so much more!
Our belief is that you should never have to start from a blank page (or slide deck!), but you should always add your unique voice and personality to the structure we provide. You’re not just copy-pasting without context: you’re learning why and how the strategies work so you can apply these skills to anything you sell, at any price point, for the rest of your career!
Everything you need to build a thriving evergreen course business
Implement all of the same strategies our clients have used to validate their courses, reach 6 and 7 figures, create evergreen revenue, and more.
PRE-SELLING
The power to pre-sell anything means you can validate your new offer ideas before creating all the content. This is a crucial skill for course creators. Whether you’re pre-selling a small digital product or your premium course, pre-selling is essential.
WEBINARS
Master the art and science of webinars for selling premium courses. We are known for our unique approach to making webinars fun, engaging, and valuable!
EVERGREEN FUNNELS
You will have the tools, templates, and training to build an evergreen funnel for your courses. Create evergreen engines for year-round sales and consistent enrollments.
AND MORE
Over the years, we’ve always created exciting new ways of enrolling students. We’ve mastered these sales strategies and we continue to innovate and test new ideas, which we always share with our clients first!
Choose Your Enrollment Option
Pay In Full or choose a convenient monthly installment option
EVERGREEN ENGINES®
JUST THE COURSE
- Curriculum, Training + Resources in our private client portal
- Templates for Webinar Slides, Email Sequences, Funnel Pages + More
- Everything you need to pre-sell, create, evergreen & grow your signature online course with a webinar funnel
- 12 Months Access to Evergreen Engines®
$1,999 $1,499
Installments starting as low as $77/month!
➡️ Not approved for Klarna/Afterpay? Enroll for $149/month here!
*Klarna/Afterpay for customers located in the US
PLEASE NOTE: If you choose to enroll with an installment plan, you are 100% responsible for completing all of your payments. The installment option is offered as a courtesy. This is NOT a membership that can be cancelled. This is a 12 month commitment to completing your payments.
PROFIT ARCHITECTURE
BEST VALUE
- EVERYTHING included in Evergreen Engines®, PLUS:
- 12 Months Access to our full suite of courses in Profit Architecture
- Q&A Private Podcast
- High Ticket Hybrid
- Launch Your Digital Product
- Your First 1KⓇ
- Evergreen Every Day
- Monetize
- Virtual Event Blueprint
- Low Ticket Lead Generation
- Content Machine
- Champagne Clients
- Fearless CEO Mindset
- Upsells & Downsells
- Map Your Model Planning System
- Launch Debrief Collection
$10,000 VALUE
$3,499
Installments starting as low as $178/month!
"I'm about to close the doors for the first-ever launch of my signature course. I shared a pre-recorded video and then answered questions live. My students appreciated that I was transparent about how nervous I was... I ended up having 65 enrollments right afterwards and now I'm at 135 new students. Mariah, thank you from the bottom of my heart!!!"
RACHE DE LUNA
"We're applying all we've learned in this launch. We've enrolled nearly 500 students already and cart closes this Sunday! Both webinars so far have made 6 figures. Oh, and we hit the 7 figure mark for this calendar year 2 days ago!"
VANESSA LAU
"I pre-sold my course in November on a Rapid Validation Webinar and got 9 Early Bird enrollments. When I launched, my email list was 1295, I hit my best goal of 50 enrollments and made $60,313."
DR. ERICA JORDAN-THOMAS
"I have such an engaged audience who loves everything I sell and yet I was only selling ONE program, twice a year (in a live launch). It just made sense to create something evergreen! I would have people finding me online, jazzed to work with me, and then I would have nothing to sell them. I sell about 10 a month organically (like, zero marketing) - so that's an extra $7000/month in income. I LOVE that I have something to offer new people who find me now, instead of saying "wait 6 months and then I will take your money" But I love that now that the funnel is in place, my work is just to tweak it and make it better. I have had a very successful course selling for 4 years now, and the extra evergreen sales are icing on the cake!"
REBECCA TRACEY, THE UNCAGED LIFE
There has never been a better time to go evergreen.
The technology available today makes it super simple. Your ideal customers and students are out there actively searching for ways to learn what you already know, from home in a convenient way.
Starting now will allow you to:
- Get ahead of your 'competition' and establish yourself and your signature course as the market leader.
- Get the 'early adopter' advantage and start implementing these strategies now, making sales, and growing your audience.
- Put the evergreen systems in place that work for you so you can really leverage your time.
Who is the perfect fit for Evergreen Engines®?
- You're ready to jump in and take inspired action. You're a self-motivated, go-getter
- You have a long-term mindset and can see why you’re planting seeds now to harvest later - rather than only looking at the short term in front of you.
- You are committed to success. If you fall down, you get up again and keep going. You already know there are no silver bullets - just hard work and a positive attitude!
- You take complete and total personal responsibility for your results. No program or course is going to hand you results, you are solely responsible for how you use these incredible tools.
- You want to take your existing business or work (coaching, freelancing, services, brick and mortar, products, etc) and shift to the online course model.
- You’re a successful course creator stuck in the launch 'feast or famine' cycle and you need an evergreen funnel yesterday.
- You’re a course creator or coach who knows you could be more successful if they just had the marketing strategies and tools to reach the next level in their business.
- You already have a minimum of 250-500+ email subscribers or a substantial platform of some sort (i.e., social media following, YouTube channel, website, blog, etc.). The more the better!
- You know how to make web pages and checkout forms. You won't get hung up on creating something like a simple landing page.
- You’re ready to DIY your sales page, slides, and tech, OR are willing to hire help to do those things.
- You're ready to invest time, money, effort, and resources in yourself and your business to make this happen sooner, not later.
How much is not being on evergreen costing you?
How much is it costing you to keep playing small, turning away clients without a funnel in place?
What would it mean for your business to enroll up to 5-15 students per month...without endless live launching?
How much revenue and how many enrollments did you miss out on in the last 30 days by not having your evergreen funnel set up to enroll students every day?
Depending on what you charge for your course, how many sales do you need to make in order for this to be worthwhile to you?
Most of our clients need just 2-10 sales to make their investment back.
I don’t know how long it will take you to implement our strategies (I can’t control your calendar) and I can’t guarantee how it will perform for you based on factors like your unique business, audience, and experience.
With all these strategies, the training and tools available to you, do you think you can make 2-10 sales of your course in the next 12 months?
You may be thinking...
"I'M NOT SURE IF THIS IS TOO BEGINNER OR ADVANCED FOR ME"
For the self-motivated go-getter, this could be the perfect fit! We have had clients come to us with a small audience, some experience dabbling in courses, and then leap towards their goals.
If you are willing to dive in and take action, you found us at just the right time, because it's worth it to start building your evergreen course business the RIGHT WAY, THE FIRST TIME.
Start off with the endgame of evergreen in mind from the beginning, and you'll be moving faster right from the get go (without the mistakes, headaches and oopsies).
"I ALREADY HAVE A 6 or 7-FIGURE COURSE BIZ, IS THIS FOR ME?"
YES! Absolutely. Many of our clients come to us when they already have a successful course that they want to SCALE. Maybe you've had success with launches, but you know you need to get your courses on an automated evergreen sales funnel STAT! We have helped many clients scale from $100k to $500k, and up to 7 figures.
If you have an offer, have already launched before, or even have a funnel - we will just take everything to the next level and improve your assets, your webinars, and your product suite - while adding some sophisticated scaling strategies to your business.
"I ALREADY HAVE A COURSE..."
Great! So many people have come to us just for the system to evergreen-ing the sales of their existing course. But we also find that when clients come to us with an existing course, we end up discovering lots of ways we can actually tweak what they have now to make the delivery even better, more streamlined, and eliminate bottlenecks to scaling.
Even if you have an existing webinar or email sequence, we find our clients like to update their webinar, sales page, and emails with our advanced sales strategies. You will likely choose to upgrade those existing assets, then we’ll set up your sales system for enrolling with ease and automation.
"I DON'T HAVE A COURSE YET..."
Perfect! We can help you create your signature online course even if you’ve never sold one before. We’ll show you how to choose a topic, do market research, and design your course to be irresistible and super high-value.
You will validate your course idea with a pre-sale so that you know for sure your course will be successful before you create all the content.
Building your course with the goal of evergreen in mind from the beginning is essential to save you time and headaches. You won't have to redo your webinar and you'll be up and running on evergreen right away which means more sales!
You can do this from where you are starting, with what you have now.
Our clients come to us just like you - super busy, a full plate, commitments, responsibilities, deadlines and feeling a little stretched. That’s life! And look at the amazing things they’ve created (the fabulous results you see on this page!)
Now is the imperfectly perfect time to join us!
"I DON'T HAVE
ENOUGH TIME."
Guess what, the only way you are going to get the time freedom you desire is by prioritizing creating the systems for evergreen enrollments. I know, we’ve got a bit of a chicken and an egg here! But let’s make the most of it. Continuing doing what you do now is not going to magically lead to more free time!
"I DON'T HAVE THE PERFECT
WEBINAR / COURSE YET."
You don’t have to have the perfect anything to get started - that’s what we’re going to help you with. You are in the perfect position to start now because this means you’ll avoid mistakes and mishaps by setting things up correctly the first time.
"I'M NERVOUS -CAN I DO THIS?"
You wanna know a secret? The most successful people you look up to all felt scared before they took action. The confidence comes from ACTION. The more tiny steps you take, the easier and easier it gets - until one day you won’t even recognize yourself because you are fully stepping into your Fearless CEO self!
Evergreen Engines® includes 12 months access to the program.
Here’s why this will help you make more progress, faster: 12 months is the perfect container of time for you to make massive progress and nudge you to beat the procrastination gremlin.
You’ll make the most of your time and accomplish more than you thought possible in the 12 months. You'll have plenty of time to make tweaks and grow. We care that you actually implement these powerful strategies!
That’s why we designed this program to be 12 months: to give you more than enough time to implement, but to make sure you actually do take action!
What's the time commitment?
How long does it take to start enrolling clients into my course?
The honest answer is, it depends on you and your current situation. Most of our clients are able to successfully validate with pre-sales in about 4-6 weeks. We make it as simple as possible with the training and templates, but you’ve got to bring your creativity and energy to the process!
Keep in mind, some people take longer and that is fine! There is no rush and no right or wrong amount of time!
How long does it take to set up my evergreen funnel?
When it comes to building your full evergreen funnel for a premium course, that will probably take you 2-3 weeks total to set up.
Since you’ve already created the assets in the first phase of the program to get some initial enrollments, all you have to do is make a few tweaks for evergreen and hook everything up!
How long does it take to implement everything in this amazing, life-changing program?
Of course, it all depends on your commitment and how you work, but let me give you an idea based on our clients. You could launch (or re-launch) your course or coaching program, put it on evergreen, in about 8 weeks.
Then you can implement some of the bonus strategies like upsells or flash sales to increase your revenue even more.
We see our clients make huge strides towards their goals when they have this guidance, these strategies and the right support.
BEFORE EVERGREEN ENGINES®
- Daydreaming but not trusting yourself enough to take action
- Trying to 'Frankenstein' together random strategies, hoping something sticks but nothing seems to move the needle
- Doing things out of order, meaning you are actually creating more work for yourself and losing out on sales (oops!)
- Going into each new month with no strategy - you’re winging it and your results reflect that
- You have no consistent enrollments or sales in between launches, you are living launch to launch, stuck in the feast and famine cycle
AFTER EVERGREEN ENGINES®
- You know exactly what you are going do next to grow your business revenue
- You still make big bursts of revenue during launches, but you also have consistent revenue coming in every month through your evergreen funnel
- You’ve become known in your industry for your signature course, and you’re starting to be asked to be on podcasts and speak on stages as the expert in your topic!
- You prioritize LIFE...your hobbies, your family, your friends get the very best of you because you have a business that allows you to take good care of your self too (mentally, spiritually, physically).
"53 enrollments and $65,165! Super pumped! I don’t even know what to imagine for the future potential of this course!"
ANDREA, BARRE TEACHER TRAINING COURSE
"I run a website that focuses on teaching overwhelmed moms how to simplify and live better through minimalism. My family has made over $200,000 in just a few months from my ONE course, we bought a camper and are currently traveling full time - our dream! I was featured on Good Morning America, The Today Show, Huff Post, PopSugar, Babble, ABC News, the Jenny McCarthy Show, and so many more majorly influential networks because of my work in my course and on my site - and it really is all because of Mariah and what she taught me!"
ALLIE CASSAZZA, MINIMALIST & MOM
"A normal month I can rely on making a sale every second or third day. My best month to date I made, on average, a sale a day - a $10k month! With sales coming in regularly, it frees up time for me to focus on other parts of my business and it gives me a lot more freedom in my day to day life. It is such a RELIEF to see consistent sales. I still get giddy every time I get a sales notification."
LEIGH NOREN, LUST LYFTET
"This month I reached a milestone. I officially have matched my tenured professor’s salary with my business. I have to take a step back and appreciate everything I’ve been able to do and especially Mariah Coz and her team who took me from my first 1k to (very soon) 6-figures."
CATHY MAZAK, ACADEMIC WOMEN'S WRITING COACH
"I enrolled 56 students and made $8,908 in sales in my first launch. I couldn’t have done it without your support. You guys helped me change my life."
SARAH FRITTS, THINK AVIATION
"My funnel brings in $3k/month, and converts at 7%. Knowing that I have a funnel that converts makes me feel confident promoting it. It feels amazing to travel and look at my email and see we have a new student. Everything is automated so all I have to focus on is promoting and teaching inside of the program!"
NICOLE JACKSON MILLER, THE PROJECT DESIGNER
"I created my evergreen funnel about 7 months ago, and since then it's had an average conversion rate of a little over 2% and made over 40 sales. I thought it might self-sabotage my annual launch during that time, but it actually ended up being my highest grossing launch ever. I'm excited to have a hands-off revenue stream in place now so I'm not so dependent on launching, and I have a plan to grow it throughout the rest of the year!"
KELSEY BALDWIN, INDESIGN FIELD GUIDE
"The very first funnel I created made me over $10K in just 6 weeks. Now it converts at a steady 2.5% week after week and has brought in an extra $30,000 for my business with fairly low website traffic. And since people are entering the funnel every single day, that's just the beginning!"
CLAIRE PELLETREAU, ABSOLUTE FB ADS
"In the first 20 days, I've only had 213 people go all the way through my webinar funnel and I've had 15 sales. My course costs $750 in the funnel so... yeah, I've made $11,250! I'm grateful. I'm building the business I always had in my head and I'm growing a human to add to our family."
STEPH CROWDER, FROM CRICKETS TO CUSTOMERS
"We saw massive growth this month *without* having to do a launch or live promotion. We'd been stuck in the feast and famine mode that Mariah describes so well. About a month ago we finally set up our evergreen webinar funnel. Since implementing Mariah's funnel, that's jumped up to $17,000/month in just one month. I'm so relieved that next month our income isn't going to dip back down again like it always did after live launches."
FABIAN REINHARDT, PAINTABLE
"My evergreen funnel generates two to three sales a day. When I go live, I’m able to promote my opt-ins which lead to my evergreen funnel. This generates 10 - 12 sales a day for a few days. I love waking up every morning to see that I had a new customer order come in while I was sleeping. I’m beyond grateful for the income my evergreen funnel produces."
HEATHER AUSTIN, PROFESSORAUSTIN.COM
"My funnel converts at 6%! When the industry averages are 1-2%, this is a huge win for me. I never get tired of checking my inbox and seeing an email with the subject 'Sale notification.' It still feels like magic that I'm selling my course on autopilot, and that work I did months ago is still paying off today and for the future!"
ASHLEY SROKOSZ, BRAND BUILD BLOG
More Client Wins
Thousands of students have gone through my programs. Their results are not typical, they all worked very hard and your results will vary depending on many factors.
Create a signature self-study course priced at $200-$3,000
Pre-sell, Validate + Sell your course with a Simple Webinar Launch
Go evergreen with an Automated Webinar Funnel
...in just 8 Weeks
There are no refunds for Evergreen Engines®.
We've helped many people over the years with the strategies we teach in this program.
Because of the instant access nature of this online program, there are no refunds available under any circumstances.
Make sure to make an informed decision about joining, as your purchase is a commitment to the 12 months and you are responsible for completing your payments.
We can't wait to see what you create!
Frequently Asked Questions
WHAT'S THE DIFFERENCE BETWEEN EVERGREEN ENGINES® AND HIGH TICKET HYBRID?
Evergreen Engines® is a course that shows you how to create your own signature self-study online course that you will charge $100-$2,500 for and the system to sell that self-study course on evergreen.
Self study courses have no application process and people can enroll in them without your personal involvement.
A self study course typically does not include any live element, such as coaching or calls.
High Ticket Hybrid on the other hand teaches you to create and sell a High Ticket coaching program that you would charge $3,000-$20,000+ for.
A high ticket program has an application process where you manually review and accept or reject applicants.
High Ticket programs include regular, recurring group coaching calls and higher touch support elements for clients.
The funnel and sales process for a self-study course and a high ticket coaching program are COMPLETELY DIFFERENT.
The webinar structure is different, the opt-in process is different, the emails are totally different and the entire process is different.
Evergreen Engines® is designed to help you create and sell a $100-$2500 self study course - these strategies are NOT intended to be used for high ticket programs that are priced at $3,000-$20,000+.
You can get High Ticket Hybrid as part of Profit Architecture here.
DO I NEED TO ALREADY HAVE MY ONLINE COURSE CURRICULUM CREATED BEFORE JOINING?
Absolutely not! You do not need to have an online course created at all, that's exactly what you will do in the first phase of the course.
Plenty of our clients are building new courses fresh from scratch. This is actually ideal because it means you're building it the right way and avoiding any future mistakes by creating it with our systems from the start.
If you do have an existing offer - great! We have plenty of clients who come to us with an established offer too. We will be assessing what changes need to be made to make it streamlined and scalable, so that you're equipped to handle all the new students you're about to enroll!
HOW QUICKLY CAN I LAUNCH / RE-RELEASE MY COURSE?
Although we've had clients launch their online courses from scratch in just a couple weeks, I recommend you plan a comfortable 4-6 week timeline to give yourself time to get everything created for your first enrollment with your newly upgraded sales assets.
You only have to create these assets ONCE - then they produce results for you for YEARS to come. So I'd rather you do it right than rushed :) That being said, 4-6 weeks is plenty of time to either pre-sell (launch) or re-release your existing program with the new funnel assets!
I'M NOT SURE HOW I CAN TURN MY CURRENT COURSE EVERGREEN...
No matter how you currently deliver your course or program, there is a way to make it amazing on evergreen. Evergreen rolling enrollment is one of those things that seems so impossible, confusing, and hard to "see" for yourself until you've done it. Then you'll wonder why you waited so long and how you ever lived without it!
Because truly, evergreen is the BEST experience for your students. It creates growing momentum and energy in your community and makes perfect sense once you implement it. We've helped people evergreen their programs even with "challenging" delivery things to figure out. Your clients will love it, and you will too. Promise :)
WHAT ADDITIONAL INVESTMENTS WILL I NEED TO MAKE?
You probably already have most of the tools you need to implement! For example, you probably already have:
- A website
- An Email marketing tool (eg. ConvertKit, MailChimp, ActiveCampaign, etc)
- A place to build landing and sales pages (this could be your website or a software like LeadPages)
Additional tools you might choose to invest in include:
- A place to host your course content (eg. Teachable, Kajabi, Thinkific. Normally $29-$99/mo depending on platform)
- Deadline Funnel for evergreen countdown timers
As you can see, we keep the tech super simple!
WHAT SUPPORT CAN I EXPECT?
*When you enroll, you get an invite to our peer-led community.
Our community of ambitious business owners is the perfect place to network, ask questions, and connect with others on the same journey.
The community is a fun BONUS, but it is not a paid part of this program. We will keep running it as long as it stays fun, productive and helpful.
If you need customer service support, you can always email [email protected]
Evergreen Engines® is a self-study course, not a high touch group coaching program or 1:1 support. It does not include 1:1 coaching or any personalized support.
*The community is a fun bonus, but it is not a paid part of this program.
WHAT'S YOUR REFUND POLICY?
When you decide to join us in Evergreen Engines®, we ask that you show up for yourself and your business the way you'd want your own clients to - 100% all in and ready to rock and roll.
Enrolling in the course is a commitment and NOT a membership or subscription that can be cancelled.
Due to the instant access nature of the program, we do not offer refunds under any circumstances.
You are responsible for completing all of your payments if you join on the payment plan option.
YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.
When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.
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TESTIMONIALS.
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