“I have an evergreen funnel, I just need to learn the ‘no sales call’ strategy - is this for me?”
We hear this question from time to time (and it's a good one!), and today we are diving straight in with all the details.
You need 3 things to sell a high ticket program without sales calls, and you need ALL 3 to make it work.
These 3 elements work in tandem to make high ticket sales without sales calls not only possible, but easier for you and more empowering for your clients (so you can clear your calendar, and your clients can enroll conveniently).
So what are these 3 key components to enrolling high ticket clients without sales calls?
#1: A Framework-Based, Irresistible Program Offer
Selling without sales calls starts with nailing your offer messaging, positioning, promise and details so that it is a total no-brainer even at a high ticket price point. We show you how to do this and package it into a framework that is easy to explain and can serve hundreds of clients.
Sometimes people come in to High Ticket Hybrid and think “I already have a great program, I just need the system for selling without sales calls”, but once you see the way we design, deliver, package and position programs on a whole new level, you will realize there are ways to streamline and elevate what you are already doing!
If you want to high ticket sales without sales calls - this is actually Step 1. You need your offer to be positioned and packaged in a way that makes enrolling a HECK YES.
#2: The High Ticket Hybrid Funnel Assets
The strategic sequence of pages, emails, and videos that your potential client experiences during their enrollment process is crucial. These assets are NOT the same as the webinar, sales page, or email sequence you may have in place now - because they are specifically designed to sell without sales calls. (AKA, you can’t just slap your $997 course webinar onto a page and expect it to work!)
These assets are specifically designed to do ALL the heavy lifting for you in this sales process. They are structured in a completely unique way - as you can imagine, they have to be pretty powerful to sell without sales calls!
You can't just use the webinar or emails you already have if you want to enroll clients into $5k-$10k+ programs without sales calls. Once you have these strategic assets in place, they do 90% of the heavy lifting of the sales process for you - automated, pre-recorded and leveraged - so you only need a few minutes of asynchronous personal touch to enroll perfect fit clients.
Which brings us to....
#3: Social Selling for High Ticket Sales
Social selling is the art and science of asynchronously enrolling clients by answering any last questions they have about your programs in the DMs or text messages.
This is the "10% personal touch" of the system. By the time you get to this stage of the sales process, the rest of the funnel has already done the heavy lifting for you… freeing up your time to answer questions in a convenient way, without any calls (and plenty of clients will just enroll without ever asking you a question, because the funnel is that darn good at it’s job!)
To be clear, we are NOT just replacing 60 minutes on a phone call with 60 minutes in the DMs - no way! When you have the strategic funnel assets we talked about in #2, the personal touch is about 10% of the process and allows you to enroll a client with 60 seconds of intentional connection rather than 60 minutes on a call!
You need ALL the pieces to make it work. If you only have one or two of the elements, or if they are missing crucial details, then it’s kinda like a stool with 2 legs… it won’t work!
For example, if you try to just swap out your current calls for social selling in the DMs without the strategic funnel assets (the pages, emails, video, etc.) - you'll end up spending more time in the DMs than on calls because your funnel isn't set up to do the heavy lifting for you. When you don’t have the high ticket funnel assets set up correctly, it leaves you literally explaining everything from scratch to everyone in the DMs. That is NOT the vibe.
Like our client Kelsey, who used to spend a lot of time back and forth in the DMs before implementing High Ticket Hybrid. Now she enrolls clients easily in a fraction of the time. That’s the power of systems!
If you try to grow a program that hasn't been positioned in an irresistible, no-brainer way, where it's completely in its own category in your industry, no amount of funnels or social selling will help! (You’ve heard of putting “lipstick on a pig”... well this is like putting lipstick on a funnel 😉 )
We don’t want you to miss the key pieces that make it possible to enroll high ticket clients without sales calls.
If you’re ready to ditch the sales calls and move to a sales system that’s empowering and enjoyable for both you and your clients, we invite you to join us!