In this episode, I’m doing something I’m calling a “Quickie Q&A” - and answering a question that came in from a listener via email! I thought it was such a juicy question that I wanted to answer through audio and figured I’d share since many of you may be thinking the same things. We’re talking about hesitations around turning a booked out high ticket 1:1 offer into a group offer, the pros and cons of “BIG” group programs, making CEO decisions and more!
My new advanced program for course creators, coaches, consultants, and digital product CEOs, is coming soon!
If you have questions or something you definitely want me to cover in the upcoming masterclass - about my hybrid evergreen business, my funnels, my marketing strategy or product suite etc - just email us or DM me on IG @mariahpcoz.
In this episode, we discuss:
- Why we love and embrace “creative constraints” like limiting your work hours to less than 20 hours a week, no scheduled calls, no live video etc - and how we come up with solutions for those.
- Things you need to consider about your high ticket group offer BEFORE you decide on details like how the calls will be structured, what will be included and how it will be delivered.
- The trap of thinking that *everyone* values 1:1 more than group experiences, and how to define and brainstorm the unique benefits that people can only get as part of a group program
- The spectrum of things your group offers can include - from low-lift group support to high touch 1:1 and everything in between.
- My honest thoughts and lessons learned from having hundreds of active clients in my programs at a time (speaking from real lived experience) and how to decide your “ideal active client number”
- The different ways we’re supporting our students inside Profit Architecture (our new program)