Guys, let's be real about this stuff. When I first started looking at this whole "blogging" thing, I couldn't help but compare myself to people like Mariah Coz and Maya Elious because they a) crush it on the regular, and b) offer amazing useful content for FREE all the time! How in the world am I supposed to compete with them?! (Turns out, I'm not. M&M are two my biggest supporters and now, they're my clients AND my friends).
One thing I've learned from them is that they've both committed to providing content upgrades with each of their blog posts. If you're a blogger and you post at least four times a month, that's a lot of content upgrades to come up with, create and distribute, am I right? Especially if your blog/biz is your side hustle, like mine is right now.
If you're beginning to feeling overwhelmed just reading that, don't! I'm going to tell you all about content upgrades and lead magnets and how to use them, plus I'm going to give you a behind-the-scenes look at my thought process when it comes to creating them.
Coming up with ideas for content upgrades
Trust me when I say you're probably over thinking it. I was, and it's something that took a while for me to get over. Mariah often preaches that it's always a great idea to give away your best stuff for free because it shows your audience that you know your stuff, and hopefully it makes them want to work with you and continue to learn from you.
My initial reaction to Mariah's advice? "True, you ARE a blogging superstar and who am I to doubt what you say? But even four blog posts a month is a lot, and while I'm great at what I do and I know that I know my stuff, what I don't know is if I have the energy to pull four content-upgrades-worth of 'best stuff' out of my hat."
Raise your hand if you've ever felt this way about blogging/content upgrades/lead magnets. My hand is waaaaay up!