Posts in Blogging
The Your First 1K™ Ultimate Guide To Digital Product Ideas

I am seriously so excited for this guide, and I know it will open your eyes to what is possible for you with creating and selling your own digital products!

Let's face it: creating and selling online courses is amazing (obviously I'm a big fan!), but there are tons of other kinds of digital products you can create too. Creating a course is no small task. It can take weeks to put together!

But there are other types of digital products, like we'll be showing you in this guide, that only take a few hours to put together!

Read the guide right now for 7 unique digital product ideas >>>

They are quick to create, simple to deliver, and something anyone with a few basic skills can get up for sale with some affordable tech and tools.

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5 Fail-Proof Strategies for Finding Your Profitable Course Topic and Idea

For the past few years, the majority of my income has come from online courses.

They are literally the perfect product.

  • Scalable
  • Passive
  • Fun to make
  • Premium pricing
  • have an impact
  • help more people

...the list goes on!

After years of being an entrepreneur - running businesses of all kinds (physical products, service businesses, design/architecture, consulting - all of it) - I discovered online courses.

And within months I was making more money with less work than ever before.

I’ve never looked back.

And now online courses are the only thing I’ll spend time building.

Online courses literally ARE my business.

Today, I’m going to show you how to come up with a profitable course topic idea. This really is step 1 in the process of creating and launching a course.

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Episode 051: 5 Blogging Tips for Business

In this episode, we’re giving our best blogging tips for business so you can stop screwing around and start treating your blog like the business it is. We’re talking about evergreen, pillar content that you should be creating, how you can start taking your blog seriously, and how to use your blog to grow your business. 

You might be surprised on how you can use blogging as a foundational tool for your business! Forget the rumors that blogging isn’t worth your time and energy. It’s all about putting the right strategy behind your blog so you can effectively use it as a business tool.

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Episode 041: How To Make Money With Webinars

"How do you make money with webinars?"

When I tell people how webinars have benefited my business, they seem incredulous.

I’m making more in a week than most people make in a month with regular marketing methods.

But all these “numbers” - what do they mean?

I mean, do you have to already have a huge list to make this work? (hint: nope!). How many people can you expect to show up to your webinars?

Today I’m going to break down for you how I used webinars to "pre-launch" a product in about a month. I had an idea, a concept, and I was pre-selling. I was “gauging interest”.

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Before and After: How 6 Course Creators Redesigned Their Websites for More Email Subscribers and Sales

“I don’t have a blog, can I still create a course or product?”

“I hate my website! It’s impossible to use. I can’t even edit it myself!”

“I want to start my online business, but step 1 is having a website and I literally have no tech skills and no idea where to start.”

For the past year, our readers and students have been telling us about their website struggles.

And we’ve been listening :)

So for a year, we tested and tweaked and optimized.

We studied what makes a website that converts.

Not a website that was “pretty” or “cool” - but one that actually converted MORE email subscribers and made more sales on autopilot.

How could we create the perfectly organized, optimized website just for course creators and infopreneurs like us? What would that look like?

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HOW TO BUILD AN EMPIRE WITHOUT ADS (AND WHAT TO SPEND YOUR TIME & MONEY ON INSTEAD)

The other day I did a webinar where someone asked me if I had used ads to build my business, get people to my landing pages, and register for my webinars.

I laughed, because I honestly don’t know the first thing about ads!

People in the comments and chat started saying how amazing that was...how we should never use ads because it was a HUGE feat!

Meanwhile I’m over here feeling super behind the times and stressing because we haven’t “tapped into” any paid advertising sources yet (no Facebook, no Twitter, nothing).

And then another friend on Periscope said to me in a comment:

I want to learn from you because you have actual hacks and strategies that I can implement without spending a lot on ads, but you still get huge results. Everyone else just seems to keep saying “just spend more on ads! Do fb ads! spend $xxxxx on ads!”.

Then the other day, I got an email from a reader interested in Your First 1K, but who said they weren’t sure I’d be able to help them since their niche is “banned” and not allowed to have ads on Twitter or Facebook (nothing dirty, just a finance-advice niche).

I was so surprised they assumed I focused on ad strategies, when EVERYTHING I teach in Your First 1K is organic, relationship-based, and totally free traffic and list building strategies.

I wanted to clear that up and also give my reasoning, since so many people seem shocked and curious about this topic when I mention it!

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The Truth About Content Upgrades

Guys, let's be real about this stuff. When I first started looking at this whole "blogging" thing, I couldn't help but compare myself to people like Mariah Coz and Maya Elious because they a) crush it on the regular, and b) offer amazing useful content for FREE all the time! How in the world am I supposed to compete with them?! (Turns out, I'm not. M&M are two my biggest supporters and now, they're my clients AND my friends).

One thing I've learned from them is that they've both committed to providing content upgrades with each of their blog posts. If you're a blogger and you post at least four times a month, that's a lot of content upgrades to come up with, create and distribute, am I right? Especially if your blog/biz is your side hustle, like mine is right now.

If you're beginning to feeling overwhelmed just reading that, don't! I'm going to tell you all about content upgrades and lead magnets and how to use them, plus I'm going to give you a behind-the-scenes look at my thought process when it comes to creating them.

Coming up with ideas for content upgrades

Trust me when I say you're probably over thinking it. I was, and it's something that took a while for me to get over. Mariah often preaches that it's always a great idea to give away your best stuff for free because it shows your audience that you know your stuff, and hopefully it makes them want to work with you and continue to learn from you.

My initial reaction to Mariah's advice? "True, you ARE a blogging superstar and who am I to doubt what you say? But even four blog posts a month is a lot, and while I'm great at what I do and I know that I know my stuff, what I don't know is if I have the energy to pull four content-upgrades-worth of 'best stuff' out of my hat."

Raise your hand if you've ever felt this way about blogging/content upgrades/lead magnets. My hand is waaaaay up!

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