Posts in List-Building
How to Host a Profitable Facebook Group with Caitlin Bacher

On this episode of The Mariah Coz Show we’re joined by social media mogul Caitlin Bacher. After working as a freelance social media marketer and consultant, Caitlin took a chance and launched her own online courses. She is now the owner and CEO of a 6-figure business!

We discuss why you should create your own Facebook Group, the importance of trusting your intuition and taking chances, and how to maximize your profits while working five hours a day.

This is a hugely valuable episode if you want to make a living selling courses! 

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Who Is Going to Buy My Course? Where to Find Your Audience.

Welcome to The Mariah Coz Show, the podcast that teaches you everything you need to know about creating, launching, and selling your own online courses.

On today’s episode, we discuss how to find the right students for your courses by finding and infiltrating social media groups, and how to then capture the attention of your potential community.

Topics Discussed in this Episode: 

  • Starting from scratch: Infiltrate and capture (0:00) 

  • Using forums and Facebook Groups to find community (04:50) 

  • Marketing on Reddit (11:35) 

  • Tapping into someone else’s audience: Vertical Market Partners (16:30) 

  • Why finding an audience is step one to course creation (20:30)

 

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4 Marketing Experiments We're Testing to Grow Our Business

In this video we’re talking about 4 new marketing experiments we’re doing to grow our brand and exposure for our business. 

To be honest, we’ve been feeling a little stuck lately.

We had been feeling like we had just been doing more of the same-old, same old: more webinars, more blog posts, more of the same. And doing the same thing over and over brings the same results (great results in our case - our business is killing it. But the “same” month after month). We are ready to do another big push and take it to the next level again. 

We also hit a plateau in the number of new subscribers and readers we were adding every month. Again, we were still adding thousands of subscribers - but it was the same “rate of growth” as the month before. 

So it’s time for a change. Time to take new risks and do some experiments.

Our goal is to honestly just connect better with our audience (Experiment #1 and #4 are all about this one goal), and then grow that audience far beyond what it is now. We have a message that more people need to hear, and we’re doing everything we can to get it out there. 

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[VIDEO] The Find Your Niche Formula: How to Choose a Unique Niche That Makes Money and Makes Competition Irrelevant

Picking a niche can feel overwhelming.

Is it too broad?

Is it too narrow?

These are tough, but great, questions to ask yourself.

One of our students recently asked us this question:

“Should I niche down my online business idea, How do I pick a niche for my online business? Is it too broad, too narrow?”

To answer this question best, we decided to jump on camera and get into the nitty gritty details of niching your business.

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Why We Switched to ConvertKit for Email Marketing (And How to Get Started on ConvertKit)

In the Fall of 2015, we switched all of our email marketing over to “ConvertKit”.

It’s been one of the best investments we’ve ever made, and our decision to choose ConvertKit over any other email system has helped us grow immensely (and saved our sanity).

Since then, we’ve received so many questions from people asking us why we made the switch, what was involved with moving our lists over to a new platform, and what our experience has been with ConvertKit since then.

So today I’m showing you behind the scenes of our business into the platform we use to send all of our emails, build and run our funnels, and more.

This article goes in depth into what you need to consider when choosing a technology or system to use in your own business, why we had to get off of MailChimp ASAP, and why we chose ConvertKit (as well as how we use it in our own business, with examples).

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How Kelsey of Paper & Oats Made $20k Launching Her First Course to 900 Subscribers (Using Your First 1K®)

Kelsey Baldwin is the graphic designer, Etsy seller, and infopreneur behind Paper & Oats.

She is a student in my Your First 1K course (which you can find here). 

A few months ago, Kelsey sent me this email:

"Your First 1K was a huge game changer for me, it helped me to actually be strategic about my email list which resulted in it growing from around 400 when I started the course to nearly 2,000 six months later.

Your First 1K also kick started the creation of my first online course, The InDesign Field Guide, which earned $20,000 in it's first launch (just 6 months after starting Your First 1K.

In Your First 1K, I also got to know 2 other designers who had been acquaintances before, and we've now formed a mastermind group where we chat daily about our current projects, get feedback + advice about our businesses, and we even met up for a retreat this year and had a blast planning + scheming for the new year. Our mastermind has been an incredible benefit to all of us, and it all started in Your First 1K.Your course was a great foundation for me to learn about strategic list building and product creation in an easy-to-follow format that I could apply to my business right away. The Slack group is so great. Thanks for all the work you put into it, it's been a fabulous resource for me, and many others."

I was like, girl we need to tell your story!

Kelsey has generously allowed us to ask her all about her business, her launch, and what she's going to do next with what she's learned in Your First 1K (her second course, Etsy on Autopilot!). 

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How To Build An Empire Without Ads (And What To Spend Your Time & Money On Instead)

The other day I did a webinar where someone asked me if I had used ads to build my business, get people to my landing pages, and register for my webinars.

I laughed, because I honestly don’t know the first thing about ads!

People in the comments and chat started saying how amazing that was...how we should never use ads because it was a HUGE feat!

Meanwhile I’m over here feeling super behind the times and stressing because we haven’t “tapped into” any paid advertising sources yet (no Facebook, no Twitter, nothing).

And then another friend on Periscope said to me in a comment:

I want to learn from you because you have actual hacks and strategies that I can implement without spending a lot on ads, but you still get huge results. Everyone else just seems to keep saying “just spend more on ads! Do fb ads! spend $xxxxx on ads!”.

Then the other day, I got an email from a reader interested in Your First 1K, but who said they weren’t sure I’d be able to help them since their niche is “banned” and not allowed to have ads on Twitter or Facebook (nothing dirty, just a finance-advice niche).

I was so surprised they assumed I focused on ad strategies, when EVERYTHING I teach in Your First 1K is organic, relationship-based, and totally free traffic and list building strategies.

I wanted to clear that up and also give my reasoning, since so many people seem shocked and curious about this topic when I mention it!

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12 Myths About Creating and Launching Courses That I’ve Found to be Total Garbage

Today is one of my favorite days.

Because today we get to...take out the trash!

That’s right - we’re talking about all the garbage lies that people tell about building and selling online courses.

I can’t tell you how often I hear people giving advice online that I just want to scream “wait! no! Don’t listen to that - it’s just not true! I’m proof that you can do it despite the challenges!”

I know that those people are just speaking from experience, and I don't blame them for that.

But I do have an issue with people listening to other people’s stories and thinking to themselves, “oh well that person said I need to spend $5k on ads to launch, and I can’t do that, so I guess I can’t launch a course."

Or...

“Well so and so says that you need to hire a developer if you want a nice course website, I guess now isn’t a good time”. Etc, etc.

And that’s what pisses me off - that listening to this outdated or just outright wrong advice is stopping YOU from building and launching your course.

That’s where I draw the line.

So today I’m clearing up a lot of these myths. I’m telling you REAL examples of people who have defied these common myths to show you just how untrue they really are.

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The 7 Tech Systems You Need to Launch Your Signature Course

Whenever we get to talking about creating and launching online courses, the question inevitably comes up.

“But isn’t the tech stuff going to be hard?”

“Can you still create a course if you’re not tech savvy?”

 

Here’s my thought: if you’re here now reading this on the Internet, you are tech savvy enough to create and launch a successful online course. You do not need to know how to code, how to program, how to build websites, or any of that.

Today, I’m breaking down step by step the tech you need in order to launch a successful course.

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