The other day I did a webinar where someone asked me if I had used ads to build my business, get people to my landing pages, and register for my webinars.
I laughed, because I honestly don’t know the first thing about ads!
People in the comments and chat started saying how amazing that was...how we should never use ads because it was a HUGE feat!
Meanwhile I’m over here feeling super behind the times and stressing because we haven’t “tapped into” any paid advertising sources yet (no Facebook, no Twitter, nothing).
And then another friend on Periscope said to me in a comment:
“I want to learn from you because you have actual hacks and strategies that I can implement without spending a lot on ads, but you still get huge results. Everyone else just seems to keep saying “just spend more on ads! Do fb ads! spend $xxxxx on ads!”.
Then the other day, I got an email from a reader interested in Your First 1K, but who said they weren’t sure I’d be able to help them since their niche is “banned” and not allowed to have ads on Twitter or Facebook (nothing dirty, just a finance-advice niche).
I was so surprised they assumed I focused on ad strategies, when EVERYTHING I teach in Your First 1K is organic, relationship-based, and totally free traffic and list building strategies.
I wanted to clear that up and also give my reasoning, since so many people seem shocked and curious about this topic when I mention it!